With Google getting more and more unpredictable--and arbitrary---search engine optimization becomes more complex and tricky all the time. The latest scary development is that your competition can sink your websites by flooding them with undesirable links so that Google will penalize you.
What's an SEO pro to do? More and more are turning to social media sites---not just for reputation management but to bypass the search engines to a large extent. Huge sites like Facebook and Pinterest are
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