Monday, June 25, 2012

Social Media Optimization Keeps Growing More Important.

With Google getting more and more unpredictable--and arbitrary---search engine optimization becomes more complex and tricky all the time. The latest scary development is that your competition can sink your websites by flooding them with undesirable links so that Google will penalize you.

What's an SEO pro to do? More and more are turning to social media sites---not just for reputation management but to bypass the search engines to a large extent. Huge sites like Facebook and Pinterest are

Read more ...

Friday, June 15, 2012

Customer Service and Client ROI Sustain Long-Term SEO Firm Success

How do you build a successful search engine optimization and web marketing practice and then sustain that success over time? According to the 12-year-old firm, Web Marketing Toronto (WMT), the answer is superb customer service and customer ROI, otherwise known as value.

It also helps to have wide-ranging and in-depth experience in a variety of verticals. Nothing beats a wealth of experience when new challenges are presented or unusual problems crop up. Theory is never as useful as

Read more ...

Monday, June 11, 2012

Search Engine Marketing in the Middle East

What is the hot new area for digital marketing? The Middle East, where social media have fueled political and social change, and both the adoption of technology and the demand for change spread like wildfire.

For example, according to the Middle Eastern technology website, ArabCrunch,
"after the revolution on Tunisia and Egypt, as Twitter has been used as a tool to fuel the revolution,Twitter become a house hold name in the Arab world just like Facebook. An infographic about Digital

Read more ...

Friday, June 1, 2012

Meet Jeff Fidler, Pioneering SEO Expert in Toronto, Canada

For some of us, or in some contexts, it is funny to think of 1999 as a long time ago. But on the SEO timescale, 1999 is ancient. As Jeff Fidler puts it, back when "Google was just a few servers in an under-grad's parents' garage."

Now a top seo consultant in toronto, Jeff began his career working for a Toronto marketing firm, learning SEO "by churning out online Casino sites in Yahoo and Alta Vista." (Remember Alta Vista?) Then Yahoo started displaying Google results, and sites disappeared

Read more ...