Sunday, October 16, 2011

Getting Familiar with Search Engine Marketing

Many people confuse search engine marketing (SEM) with search engine optimization (SEO). Search engine optimization refers to improving the rank and visibility of a website in search engines. The idea behind SEO is to make the site fit as closely as possible with the searches performed by a certain target market.

On the other hand, search engine marketing refers to the purchase of Adwords or other online marketing media banner ads. It gives you the freedom to

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1 comment:

  1. Thanks for this article. You can use email marketing like part of SEM campaign to encourage customer loyalty by interacting directly with them and strengthening your relationship with each individual customer

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